Camera pans into an interrogation room, a cop questioning a girl in late twenties. The girl shouts back and says she loved her man too much and there was no reason to kill him. Camera moves to outside the interrogation room where the commissioner and the psychologist are having a look. The cop who is questioning is a 20 something sub inspector, a clean shaven with a clean record and still single.
The cop starts to ask where she met her guy and when it went sour. The girl says that it all happened 5 years ago when she visited mumbai. The camera goes 5 years down the timeline back into the past. Its mumbai railway station, a train arrives from Allahabad. A man in late 20's is frantically looking for someone in the train. Inadvertently he runs into the girl while looking for someone, a small argument starts which is quickly doused by the guy who apologizes and asks her if he came across an old woman who was partially blind. Luckily that oldwoman was a fellow passenger of the girl and the girl replies in affirmative and shows him the woman. The guy thanks her profusely and is happy to have found his mom. His mom sings praises of the girl and narrates as to how she kept her company. Slowly the guy and the girl gets closer. The girl is in mumbai to try her luck in the movies and the guy is a struggling director. They get closer and the guy narrates his script to the girl and girl is eager to play the lead role. Now the main problem is getting a producer for this movie, the guy tries his luck and the girl also tries through different sources and cannot find anyone to finance it. They then think of doing "cast for couch" where the girl seduces a big producer to fund their movie.
Everything is cleared and the shooting begins, the movie is completed in 3 months. The movie is declared a super hit with its innovative plot. They pair up for a dozen movies and all the movies are lapped up by the audience. The guy and the girl get closer and think of getting married. As the movies are raking in lots of money, the underworld starts calling them up and demanding ransom. At first they are scared and pay up the ransom either in terms of cash or in terms of distributing rights. The girl complains to the cops and a rift grows between the guy and the girl. The girl's argument is that they cannot be blackmailed forever, but the guy's argument is that its ok to pay up and get protected. Police protection is given to the girl and she is always with security. The cop who is questioning the girl is the same person providing her cover and he is deputed to put an end to the underworld menace.
The cop starts to eliminate the goons who target film stars for ransom. One day , all TV channels beam out a shocking news that the famous director (that guy) is shot dead in his house along with his mom. The girl runs to his home and sees him in a pool of blood. There is a big message scratched on the wall "We will eliminate all those who do not pay the ransom" . All fingers point to the underworld. The camera goes back in time to the current situation. The girl is being questioned in the interrogation room by the same cop.
Everywhere the media is focusing on the menace of underworld and the death of the great director. A relatively unknown newspaper splashes on its front page that it has the proof and the identity of the guy who killed the director. The police start to focus their attention on this newspaper and the cop goes there to investigate. He find out that the newspaper had published the news without any proof and starts the proceedings for the closure of the file and to document the fact that the underworld was responsible for the death. The cop gets summons from the court regarding this case. The attorney starts questioning the cop about the case and accuses him of murder, everyone in the court is taken aback. The public prosecutor defends the cop and tells the court that for publicity this defence attorney can do anything.
The arguments continue and the cop refuses all these things. The attorney then produces a trump card. He produces a person who is a repeated offender and who is a thief. This guy points the finger at the cop and the girl of orchestering this murder. The public prosecutor calls it a bunch of lies and laughs at the fact that the time has come when thieves accuse cops. The thief then produces an MMS that contains a content for the next big hit movie. Everyone waits to watch that MMS. Its a 20-minute clip that shows a couple along with that dead director discussing their next movie. There is an argument when the director accuses the girl of betraying him and congrajulates her on finding a new bf. The girl retorts back and taunts him of being a coward and being a paper tiger and doling out cashes to the underworld. It gets ugly when director narrates the history and that he wants to make a reality movie based on her life and it would make justice to have her in the main role. The fight gets nastier and the new bf who is that cop shoots down the director, his mom who is partially blind comes out after hearing this commotion and she is shot dead by that gurl. They slowly clean up their traces and slip out. The thief is too scared and tries to scout around the house to find some incriminating evidence. He gets hold of a invitation that is on the floor. The camera now zooms onto the thief who produces that invitation addressed to that cop. The cop refuses all these things. But he is nailed when the commissioner comes up to the witness box and gives the proof that the invitation is that of his son's wedding and he personally had given it to the cop on that fateful day. That girl also confesses and said that she did love that director but hated him for being a coward and that she still loves the cop for protecting her and taking care of her.
Sunday, January 10, 2010
Saturday, April 25, 2009
ah the morons are everywhere
I have this habit of reading a whole spectrum of articles .. be it politics or technology or weird news. Something caught my attention and i couldnt help but feel sorry for the morons who fail to cultivate commonsense :D
The article which made me fume in anger is this one
"At issue is a Playstation 2 game called "Hanuman: Boy Warrior", reportedly the first console game developed entirely in India. It allows its players to control Hanuman, a key figure in Hindu mythology, and that's riled up the president of the Universal Society of Hinduism, Rajan Zed, who said in a press release: "Controlling and manipulating Lord Hanuman with a joystick/button/keyboard/mouse was denigration. Lord Hanuman was not meant to be reduced to just a 'character' in a video game to solidify company/products base in the growing economy of India."
Damn this guy and countless religious cops who have no other work but to stir up some crap. I dont see anything wrong in this game. Its a game O stupid guy!! He cannot understand the new generation gadgets, this helplessness is causing a lot of frustration. But again who appointed him as a religious police and who gave him right to be the champion of Hindu cause? Well i never saw him stand in the election to become an Hindu leader..nor have i voted for this guy. As long as such morons exist, its rather amusing to live longer :P
Monday, March 30, 2009
ah i am back
The mood to blog is back .... dont know how long it will be around, so before it vanishes/changes i better start blogging about something.
Friday, November 7, 2008
Solution to Housing Mess & Economic Problems
I dont know but this is my 2 cents game plan to get the economy back on track...First thing the government would need to do is open up those battered places for commercial purpose...redraw the city plan and spur up growth by giving tax incentives to open up new companies, so that the land value goes up and people would start settling down in these places. Either the bank can give the spaces on rent and who says that IT companies cannot be run from within houses when great companies started from garages. When things start rolling fine, all these bad debts may be wiped out as things will look rosy. When jobs sprout up, people feel safer and will loosen their purse to buy more things which in turn crank up money flow into other industries which in turn will keep and create jobs. If only someone comes up with better ideas to stem the rot and reverse the falling economy
Tuesday, October 21, 2008
India attempts to reach Moon but indians are still bickering
Its interesting as to how people think and how the environment around one shapes one's viewpoint and perspective. ISRO, the premier indian space agency has one more feather in its cap when it launched Chandrayan today (10/21/2008). Its bettering the art of space technology by gradually moving from one orbital to the next with ease. Its GSLV, PSLV, the commercial launch of satellites of many other countries and carrying multi-payloads and deploying them successfully into space. I still remember when we used to launch INSAT satellites from Kourou in French Guyana and feel a sense of happiness when things went as planned. Dr Vikram Sarabhai would be a happy man today to see ISRO propel itself into space looking for bettering the art of space technology. He was the father of space technology in India and saw the usefulness of going the space way by launching Aryabhatta and successfully sending India's first satellite in space.
Bettering the space technology is the key to understanding our galaxy and probing the space for alternative fuels, reaching out to lands which could be future human settlements. But this is one side of the story and now if you watch the comments from some other lay people whose contribution is Zilch to the nation, one can see the irony of how people are... and have an idea of how weird people are, how weird are their thinking, how ungrateful one is to one's country
Read their comments below
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Succeed ? What has India succeeded at ? To show the world we are late by nearly 4 decades for the moon race ? For a country that has almost a third of its population below the poverty line, is this expense of billions of rupees justified ? We consistently rank close to the bottom on infant mortality, poverty, illitracy and corruption indices. Can India afford missions to the moon ? Could this money have benefitted a much more deserving population of millions ?
Where have our priorities gone ? The rest of world hasn't even batted an eyelid on this apparent "success". What they do look at are images of the starving millions, people ravaged by floods and disease, a nation under siege by its own people. Shouldn't the government be looking to remedy those images, rather than glorify a moon mission that has no palpable benefits ?
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Bettering the space technology is the key to understanding our galaxy and probing the space for alternative fuels, reaching out to lands which could be future human settlements. But this is one side of the story and now if you watch the comments from some other lay people whose contribution is Zilch to the nation, one can see the irony of how people are... and have an idea of how weird people are, how weird are their thinking, how ungrateful one is to one's country
Read their comments below
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Succeed ? What has India succeeded at ? To show the world we are late by nearly 4 decades for the moon race ? For a country that has almost a third of its population below the poverty line, is this expense of billions of rupees justified ? We consistently rank close to the bottom on infant mortality, poverty, illitracy and corruption indices. Can India afford missions to the moon ? Could this money have benefitted a much more deserving population of millions ?
Where have our priorities gone ? The rest of world hasn't even batted an eyelid on this apparent "success". What they do look at are images of the starving millions, people ravaged by floods and disease, a nation under siege by its own people. Shouldn't the government be looking to remedy those images, rather than glorify a moon mission that has no palpable benefits ?
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nothing more than to say that we too ran the race!
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The moon was the aam aadmi's roof till date. Now they are going to check out if it is solid or not..... I agree with the sentiments of people expressing their views here. There is no benefit in this 'me too' philosophy. Ground realities must find real solutions. But how??
The 20 to 50 year olds have to start talking solutions -- on cleanliness, sanitation, drainage systems, clean villages, towns and cities, healthy transportation, civic behaviour, work ethics, employment, food, SECURITY and trust of the citizen in the system we seem to have been sucked into. But again, HOW???
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Thursday, October 9, 2008
Financial meltdown?
There is a lot of panic around and i still dont understand as to why one needs to panic. The financial cruch or financial meltdown whatever it is called seems to be virtual and its all in the mind. The herd mentality is killing everything and plunging things into a blackhole. There was a mortgage mess, now a credit crunch situation and finally will lead to recession and finally leading to great depression. There are few things one can do to keep yourself afloat....
1) Just dont assume things and act foolishly
2) Start saving things..small cents add up to a dollar and dollars add up to a million
3) Save on gas...start walking around when you can..use public transport if there is one or car pool
4) Clip coupons and start saving those small cents
5) Buy essential things and spend a tad more than normal to stay healthy.. else your medical bill will creep up.
6) Pay bills on time and keep up your financial health
7) Unemployed? Start something and keep profit margin low so as to make some money and help others cut down their cost.
1) Just dont assume things and act foolishly
2) Start saving things..small cents add up to a dollar and dollars add up to a million
3) Save on gas...start walking around when you can..use public transport if there is one or car pool
4) Clip coupons and start saving those small cents
5) Buy essential things and spend a tad more than normal to stay healthy.. else your medical bill will creep up.
6) Pay bills on time and keep up your financial health
7) Unemployed? Start something and keep profit margin low so as to make some money and help others cut down their cost.
Sunday, July 20, 2008
Perils of being a democratic country
Democracy is a beautiful thing where in people come to a consensus and is a win-win situation for all. But there is a hidden flaw in this system which can make it a mockery. Consider the present situation where in everyone knows that India will collapse in a few years if drastic steps arent taken to set up power stations to pump in electricity for millions of home and industries. I dont like congress but in this case, they are doing the right thing in signing off a nuclear deal that could help the power situation after 10 to 20 years. But with some senseless people, this deal may not go through and there is every possibility that the government could be toppled. Look at the power equation that is looming large, who is devegowda? who is mayawathi, who are those darn communists to decide on the country's future. These small parties with as less than 5 MPs are calling the shots. Even the sensible BJP is trying to pull down the govt just for the heck of it thus forcing the country to go for another elections and another hung parliament...with the inflation hitting 11% + and oil prices hitting the roof, this election will push up prices and create a sort of hell for the common man. Its high time that an extra constitutional authority is created and they have powers to pass the deal or bills thus subverting these bunch of fools who always take an opposite stand.
Tuesday, June 3, 2008
Religious Inc
Marketing deals with playing with consumers' emotions and compelling them to buy the product. If the product is a hit and the demand is greater than supply then the price gouging starts. Now look at this article
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New Delhi: Protests continue in Jammu and Katra for the second day against the decision to charge an entry fee for quick darshans at the Vaishno Devi shrine. The decision to organise paid darshans was taken by the Vaishno Devi Shrine Board on Sunday. Now a traditional mata ki aarti can be organised inside the sanctum sanctorum at Rs 1000. And those who are unwilling to wait in long queue can enter the shrine by paying an entry fee of Rs 500 or Rs 200. This reduces the darshan time by over 50 to 70 per cent.
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New Delhi: Protests continue in Jammu and Katra for the second day against the decision to charge an entry fee for quick darshans at the Vaishno Devi shrine. The decision to organise paid darshans was taken by the Vaishno Devi Shrine Board on Sunday. Now a traditional mata ki aarti can be organised inside the sanctum sanctorum at Rs 1000. And those who are unwilling to wait in long queue can enter the shrine by paying an entry fee of Rs 500 or Rs 200. This reduces the darshan time by over 50 to 70 per cent.
The critics point out that this would help the affluent class. Facing flak over its decision to introduce paid darshans, the Vaishno Devi Shrine Board stoutly defended its move saying that the new facility was meant for those people who had little time due to their hectic schedules and wanted to complete the pilgrimage at the earliest, a Shrine Board official said.
"The facility is like a tatkal service for devotees who have tight schedules and are keen to offer prayers at the earliest," M K Dwivedi, Additional Chief Executive Officer, told PTI. The facility, introduced on June one, will be limited to 1000 pilgrims per day though 25,000 to 30,000 devotees arrive daily to offer prayers.
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Lately some people have started viewing religion and God as commercial ventures and are playing with emotions and started raking in the moolah. If people refuse to pay and stop going over there, naturally the demand falls down triggering the lowering and abolishment of any fee. Its high time that people who are religious get to know the fact that God is omni present and can be accessible near you :D
Wednesday, May 28, 2008
Lack of Business Sense
Just like everyone needs common sense to make a sane decision...a business person must make business sense, a lack of this factor leads to revenue below the maximum possible value. The reason is because of this article...
The prestigious Lahari Recording Company with impressive track record in the last three decades in the audio industry has taken a policy decision. The outside singers should be only 20 percent for the Kannada film audio albums which the Company comes forward to take the rights. The 80 percent of local singers should be there says Mr Thulsiram Naidu alias Velu of Lahari Recording Company. He agrees that the non Kannada singers have flawed in the pronunciation. This should not continue further. The music director and producer should take care of it. The demand of more money for audio film songs is only when good tunes are churned out informed Velu.On the piracy eating away the fruits of hard work Velu said the new government that is coming up in the state would be given a month time to introduce the Anti Goonda Act to tackle the piracy. In case the government does not fulfill the demand we are forced to come to streets he says to fight piracy. We are not asking any subsidy but only enforcement of right law added Velu.
First thing is that this guy doesnt have that business sense at all and as always the fate is a villain which puts these type people on the top. He has no clue of increasing his user base and fetching that extra revenue. If at all these players in audio industry is to keep piracy out & increasing user base and revenue is to follow apple's itune format of selling each song at a price with a low margin, this is the only way they can fight piracy. The trick is to keep the cost so low that the prices are dirt cheap which acts as barriers to pirates. One more thing is that not all songs in an audio CD are a hit, so why not price the hit ones at a premium and keep other songs low, so if someone buys the entire bundle then its attractively priced. Its high time that these audio companies vanish leaving the space for someone with "business sense"
The prestigious Lahari Recording Company with impressive track record in the last three decades in the audio industry has taken a policy decision. The outside singers should be only 20 percent for the Kannada film audio albums which the Company comes forward to take the rights. The 80 percent of local singers should be there says Mr Thulsiram Naidu alias Velu of Lahari Recording Company. He agrees that the non Kannada singers have flawed in the pronunciation. This should not continue further. The music director and producer should take care of it. The demand of more money for audio film songs is only when good tunes are churned out informed Velu.On the piracy eating away the fruits of hard work Velu said the new government that is coming up in the state would be given a month time to introduce the Anti Goonda Act to tackle the piracy. In case the government does not fulfill the demand we are forced to come to streets he says to fight piracy. We are not asking any subsidy but only enforcement of right law added Velu.
First thing is that this guy doesnt have that business sense at all and as always the fate is a villain which puts these type people on the top. He has no clue of increasing his user base and fetching that extra revenue. If at all these players in audio industry is to keep piracy out & increasing user base and revenue is to follow apple's itune format of selling each song at a price with a low margin, this is the only way they can fight piracy. The trick is to keep the cost so low that the prices are dirt cheap which acts as barriers to pirates. One more thing is that not all songs in an audio CD are a hit, so why not price the hit ones at a premium and keep other songs low, so if someone buys the entire bundle then its attractively priced. Its high time that these audio companies vanish leaving the space for someone with "business sense"
Thursday, May 1, 2008
open-flash-chart
Ruby is getting more slicker and popular. One such example is flash + Ruby combo. I was stunned to see such rich colors and style graphs....I want to thank John Glazebrook for this great offering. So take a minute and have a look at the demo below
Monday, April 28, 2008
AMD's move will reduce prices?
AMD is taking a gamble by trying to move up the market in grabbing the major share in the sluggish PC market. AMD's USP is Lower price + Performance against Intel's high priced and brand equity. The PC market is on the saturation curve and its high time some one comes and shake up the curve to get it move up slowly. AMD going in for its own branded PC may be the right way to start penetrating the market and getting noticed. AMD has a great product, has the attractive pricing...its promotion and distribution seems to be the only problem. The only way to shake up the market is to find an alternative operating system and move away from microsoft as each microsoft product adds up a fortune on those systems. But getting a new OS off means fighting against the network externalities enjoyed by microsoft. AMD has solved one part of the problem by squeezing in the price and bringing it a tad down. I had come across one service where the operating system was a stripped down one and all those additional applications were hosted on a remote server and was into some sort of pay per use. I still dont understand why all these damn desktops and laptops come loaded with so many applications which suck up the Ram. The only way to reduce money and make these price elastic consumer turn heads is to make computers similar to TVs and go in for revenue in opening up various e-commerce fronts like movie downloads, internet shopping et al. Thats the only way any price penetrator can take the PC market by storm. It must be similar to mobile phones thing ... give the set at a subsidy and make money on subscriptions in such a way that the subsidy is taken care of and the profit margin is on par with the company's objective. Its high time these computer manufacturers get a way to project computers as a simple but great gadget which is affordable. Atlast if only those people think like me :D
E-ticket
E-tickets are seen as convenience and is seen as a saver from the issuer viewpoint. But i see it as a pain , the airline company or the travel agency sends out a simple email that contains the e-ticket with details and this inexpensive way helps them squeeze on dollars and cents which is very much needed in this existing competitive domain. But look this by getting into the shoes of the consumer. Its a PAIN when you need to run around looking for a computer connected to the printer. Look at the cost involved ... cost of paper + cost of cartridge ink + cost of electricity + cost of time involved in being a computer literate. if you dont have access to a computer .. you may need to head out to kinkos and print it out. Now add the gasoline cost to it :D
But wont it be good if there is some sort of vending machine near the airport where you just go there and enter your PNR number and swipe your credit card and Voilà .....you get a kind of strip generated with the details as in ATM machine. There will be a transaction cost of $2 per e-ticket which solves everything. Now it would be interesting to see if anyone from the airline or travel agency read this and implement this one...may be move one more step and hire me :D
But wont it be good if there is some sort of vending machine near the airport where you just go there and enter your PNR number and swipe your credit card and Voilà .....you get a kind of strip generated with the details as in ATM machine. There will be a transaction cost of $2 per e-ticket which solves everything. Now it would be interesting to see if anyone from the airline or travel agency read this and implement this one...may be move one more step and hire me :D
Are Humans Products too?
I have the Marketing exam tomorrow and i was going through the product life cycle and was wondering if humans are treated as objects? Just a primer.... A product life cycle begins in the introductory stage where its just released and various advertisements, ,promotions, smart distribution is performed to push the product onto its growth phase. After a while, the product moves towards its maturity stage and finally on decline where all sorts of support systems are gradually pulled out...eventually letting the product line or product model to die. Now carefully evaluate what happens to humans? I can see that it follow a typical classic theoretical theory behind product life cycle.
When one is born, there is so much planning and excitement and slowly you start to plan and prepare yourself to market to the school and to the society to accept you into its fold. You need to prove that you have a competitive advantage and move on with the life, then learn the tricks of trade and market yourself to find a job, to find a bride, to stay on "successful" path...as you reach the maturity level, panic buttons are pushed around to ensure that you dont get to rot in your decline phase. As the decline occurs you are retired off and left to be on the mercy of pension or at the mercy of your kids or dear ones. Now the kids evaluate you and if they think that you are a liability they dont hesitate to act as management in eliminating the product...eliminating as in packing you off to old age homes or abandoned.
What a shame that humans are visualized as products and commodities...now this puts an interesting question as to whether we are the resulting failures of our own smart strategies? I just dont understand as to why aging people become liabilities? why arent they given any attention, what happens to all their life experiences and their intelligence? is it all about money? For a moment i am scared of seeing my own fate in few years soon :D
When one is born, there is so much planning and excitement and slowly you start to plan and prepare yourself to market to the school and to the society to accept you into its fold. You need to prove that you have a competitive advantage and move on with the life, then learn the tricks of trade and market yourself to find a job, to find a bride, to stay on "successful" path...as you reach the maturity level, panic buttons are pushed around to ensure that you dont get to rot in your decline phase. As the decline occurs you are retired off and left to be on the mercy of pension or at the mercy of your kids or dear ones. Now the kids evaluate you and if they think that you are a liability they dont hesitate to act as management in eliminating the product...eliminating as in packing you off to old age homes or abandoned.
What a shame that humans are visualized as products and commodities...now this puts an interesting question as to whether we are the resulting failures of our own smart strategies? I just dont understand as to why aging people become liabilities? why arent they given any attention, what happens to all their life experiences and their intelligence? is it all about money? For a moment i am scared of seeing my own fate in few years soon :D
Friday, April 25, 2008
My New App
I dont expect my work to be anything path breaking or expect to be a millionaire, its just a small tool to help universities and small business people to save on printer cartridges. Any small save translates to huge savings across the planet and helps reduce the carbon footprint. Anyways here is the summary....
Opportunity/Problem Identification:
When you try to print out a webpage, the main problem is you need to print out those cartridge guzzling banners and images. You can print if you need it but what if you dont need those? Cut pasting the section you need into a word is another crap. Why does anyone want to do that extra stuff? why waste productive time in doing that extra work? This motivated me to look for ways to look for ways to print what one needs.
Features:
A simple toolbar that sits and helps you select what you want in a page and remove all the rest without disturbing the page layout.
Some more stuff to code and also hoping to build something that can help someone spread out the content by positioning them where they want to and then printing it out. Any reaction to this application? :D .... feel free to comment
When you try to print out a webpage, the main problem is you need to print out those cartridge guzzling banners and images. You can print if you need it but what if you dont need those? Cut pasting the section you need into a word is another crap. Why does anyone want to do that extra stuff? why waste productive time in doing that extra work? This motivated me to look for ways to look for ways to print what one needs.
Features:
A simple toolbar that sits and helps you select what you want in a page and remove all the rest without disturbing the page layout.
Some more stuff to code and also hoping to build something that can help someone spread out the content by positioning them where they want to and then printing it out. Any reaction to this application? :D .... feel free to comment
Saturday, April 19, 2008
Kingfisher Airlines
With due respect to Dr.Vijay Mallya....... my dissection and analysis is as follows
A flamboyant premium airline carrier with pleasing interiors and experience. The inside decked with a TV even on domestic segment and served by young models...errr air hostess. I liked the experience where they offer you a sort of a small bottled lemonade initially and serve you good refreshments after take off and goodies on landing. The goodies in the form of a complimentary carry kit, a pen and some brochure. Well planned so that as the customers carry these around, they act as free advertising agents in starting subliminal perception in others. What i liked the most is a sort of interactive type TV which will help you kill your time. At the end of the journey you are given sort of a survey sheet to give your feedback. Now this isnt good enough as if kingfisher isnt offering any freebies for taking this survey.
I would propose a sort of system where user can interactively put in their answers to certain questions asked on their TV, when they respond to these questions then kingfisher must give them a sort of gift hamper like say Rs 25 or 50 which can be redeemed on their next flight. Here this way kingfisher is getting the data for their marketing research or for customer service evaluation. This is rather priceless as that extra 50 bucks you throw in can only be encashed on their next journey which means they are compelled to travel again on kingfisher. Now if kingfisher is smart enough, they can bring in ads of hotels and other products in-flight where they can rake in ad money to cover up for their ever increasing fuel costs. Interactive ads and local content access like IPL cricket videos is the way to make money by inserting ads for in-flight service.
Customer service is the way to get in the head count, customer service in the form of location access to passengers or finding best possible accommodation and other services to customers could be a way to go as many on the move would like someone taking care of their stuff as they think of better things. A travel on Kingfisher could mean opening up of low cost or discounted offerings at boarding and lodging with alliance partner. Airlines are one of the channels that could be used to fill up hotel rooms.
Last but not the least, the official kingfisher website is a pain as it takes close to 30 seconds to load its 100% content, its loaded with so much of images and flash content that its bringing down the brand equity. Its really a shame that this one would dilute the value of kingfisher in the eyes of internet savvy customers. Too bad ahh that it takes a little bit of money and lot of commonsense to run an internet click model. So if Mallya could read this one, may be he can implement this humble request and offer me a job :D
A flamboyant premium airline carrier with pleasing interiors and experience. The inside decked with a TV even on domestic segment and served by young models...errr air hostess. I liked the experience where they offer you a sort of a small bottled lemonade initially and serve you good refreshments after take off and goodies on landing. The goodies in the form of a complimentary carry kit, a pen and some brochure. Well planned so that as the customers carry these around, they act as free advertising agents in starting subliminal perception in others. What i liked the most is a sort of interactive type TV which will help you kill your time. At the end of the journey you are given sort of a survey sheet to give your feedback. Now this isnt good enough as if kingfisher isnt offering any freebies for taking this survey.
I would propose a sort of system where user can interactively put in their answers to certain questions asked on their TV, when they respond to these questions then kingfisher must give them a sort of gift hamper like say Rs 25 or 50 which can be redeemed on their next flight. Here this way kingfisher is getting the data for their marketing research or for customer service evaluation. This is rather priceless as that extra 50 bucks you throw in can only be encashed on their next journey which means they are compelled to travel again on kingfisher. Now if kingfisher is smart enough, they can bring in ads of hotels and other products in-flight where they can rake in ad money to cover up for their ever increasing fuel costs. Interactive ads and local content access like IPL cricket videos is the way to make money by inserting ads for in-flight service.
Customer service is the way to get in the head count, customer service in the form of location access to passengers or finding best possible accommodation and other services to customers could be a way to go as many on the move would like someone taking care of their stuff as they think of better things. A travel on Kingfisher could mean opening up of low cost or discounted offerings at boarding and lodging with alliance partner. Airlines are one of the channels that could be used to fill up hotel rooms.
Last but not the least, the official kingfisher website is a pain as it takes close to 30 seconds to load its 100% content, its loaded with so much of images and flash content that its bringing down the brand equity. Its really a shame that this one would dilute the value of kingfisher in the eyes of internet savvy customers. Too bad ahh that it takes a little bit of money and lot of commonsense to run an internet click model. So if Mallya could read this one, may be he can implement this humble request and offer me a job :D
Friday, April 18, 2008
India taken hostage by some morons
It causes deep pain and anguish seeing how india is slowly under the control of few morons, who are misusing their power just for their selfishness. Karunanidhi who has become old and was mad from his birth is using his short sightedness to promote his atheism by declaring that Sriram never existed and its a mythology. The indians in india have also become useless as they just listen and comment like me. If only i had the power to do something, i could have shut them down for good. Now if one watches what srilankans are doing, that is promoting Ramayan tourism by highlighting the places and they say that Ramayan was true and Ram did exist. Now you people decide what is true and which side to take.
Part1 ---> http://www.youtube.com/watch?v=E8JUjRFnL88
Part2 ---> http://www.youtube.com/watch?v=y_9dwgO_gds
Part3 ---> http://www.youtube.com/watch?v=Lj5nxjlGcS8
Part4 ---> http://www.youtube.com/watch?v=OIHsZQkCsNs
Part5 ---> http://www.youtube.com/watch?v=ilYDp7vFOuw
Then the recent supreme court judgement regarding the reservation quota for OBC. I mean what kind of a mockery is this? Its like say .... if any english newsreader is making money, the backward castes demand that they be made the newsreader but wont learn english :D I find it amusing to see how confused people are, one side Dr Manmohan singh tells that india is growing and yet to reach full potential, on other side Chidambaram says growth like 8% and other side they allocate things for backward castes, then do some stupid things for minorities. Its high time to switch allegiance to either support india till death by turning a blind eye or quit india enmass
Saturday, April 5, 2008
Are we in a zoo?
This world seems to be a zoo and there are many kinds of strange creatures around. I still cant understand about living beings, especially the human kind. There are all kinds of characters and specimens, some of them get transformed into specimens at the right time and at right place. So that leads us to a situation as to whether an artificial intelligence creature could be created which could blend well with the existing ones. Well one can always create AI machines to mimic some but not all. The reason i call these humans as creatures is because of all these and much more reasons
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PATNA: Mob vigilantism has claimed another victim in Bihar. This time the victim was a vendor, who was lynched simply because he happened to be standing near a printing press.
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Delhi: For a society often seen to reflect a deeply ingrained bias for "fair skin", a Supreme Court ruling sentencing a man to two years in jail for driving his wife to suicide following taunts over her "dark" complexion will serve as both a warning and a mirror to its uglier traits.
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MUMBAI: A traumatized 92-year-old Laxmibai Laxmidas Paleja whispers in Gujarati: "Mane saroo thai javano shrap nai aap (Don't curse me by wishing me health). When I close my eyes to sleep I pray they may never open again." Her wrinkled face and back are battered with bruises, the wound on her hand is bleeding and her swollen eyes bloodshot. Paleja, who has been admitted to Harkisondas Hospital, was bundled into a taxi and dumped in her daughter's home at Opera House on April 1.
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AHMEDABAD: The Gujarat government has finally shown how much it cares for its girls. The man, GN Chaudhari, who was at the root of the rot in the DIET-PTC Patan, which culminated in the gangrape of a Dalit girl, was transferred from DIET Mehsana on Saturday — not because of the gangrape, but for allowing a casteist slur against Dalits to be published eight times in a chapter of a book edited by him!
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MUMBAI: Nineteen-year-old Gwendolyn Naronha, who allegedly hired two youths to throw acid on her 18-year-old boyfriend, attempted suicide by slashing her left wrist with a blade at her lawyer's chamber in Fort on Saturday morning.
There are many more things which goes on and will go on in the future. This kind of puts one in a thinking situation as to whether you must live a recluse life or find ways to solve these problems created by few morons
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PATNA: Mob vigilantism has claimed another victim in Bihar. This time the victim was a vendor, who was lynched simply because he happened to be standing near a printing press.
------------------------------------------------------------------------------------------------
Delhi: For a society often seen to reflect a deeply ingrained bias for "fair skin", a Supreme Court ruling sentencing a man to two years in jail for driving his wife to suicide following taunts over her "dark" complexion will serve as both a warning and a mirror to its uglier traits.
------------------------------------------------------------------------------------------------
MUMBAI: A traumatized 92-year-old Laxmibai Laxmidas Paleja whispers in Gujarati: "Mane saroo thai javano shrap nai aap (Don't curse me by wishing me health). When I close my eyes to sleep I pray they may never open again." Her wrinkled face and back are battered with bruises, the wound on her hand is bleeding and her swollen eyes bloodshot. Paleja, who has been admitted to Harkisondas Hospital, was bundled into a taxi and dumped in her daughter's home at Opera House on April 1.
------------------------------------------------------------------------------------------------
AHMEDABAD: The Gujarat government has finally shown how much it cares for its girls. The man, GN Chaudhari, who was at the root of the rot in the DIET-PTC Patan, which culminated in the gangrape of a Dalit girl, was transferred from DIET Mehsana on Saturday — not because of the gangrape, but for allowing a casteist slur against Dalits to be published eight times in a chapter of a book edited by him!
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MUMBAI: Nineteen-year-old Gwendolyn Naronha, who allegedly hired two youths to throw acid on her 18-year-old boyfriend, attempted suicide by slashing her left wrist with a blade at her lawyer's chamber in Fort on Saturday morning.
There are many more things which goes on and will go on in the future. This kind of puts one in a thinking situation as to whether you must live a recluse life or find ways to solve these problems created by few morons
Wednesday, April 2, 2008
who is the winner? IPL or ICL - A detailed Analysis
Cricket has become a circus thanks to 20-20 and the audience have become monkeys watching too much of circus cricket. Lets do an analysis and see who gets what....
ICL started this concept of taking advantage of 20-20 and subash chandra being a shrewd businessman is taking advantage of the popularity of this format of cricket, so three cheers for his group. He is the clear winner as he own the Zee network and in a way he may use this cricket as a filler for his channel's time slots, thus raking in big time moolah. He hired key members like kapil and Dean jones thus making sure that cricket is run by right people who have played cricket before. This way he is making extra revenue by owning the teams as well as fixing price on the advertisement ...be it on the ground or on the television. So each time ICL makes a news headline, the Zee's name is in news thats great publicity. He hired key players who are on the verge of retirement or who have retired. That way he can peg the price down as its his advantage, then these experienced players are also benefited that they make money at the fag end of their life. This one is also giving ranji players or others who couldnt make it to national team a chance to rub shoulders with stalwarts and have a wonderful after life. So Zee is winner all the way as it owns the team, it paid less signing amounts, managed to fill its time slot on Zee network and as well as rake in advertisement money on matches & on the player clothes.
Now comes in BCCI's IPL, they are big time losers as they tried every trick to keep ICL away as they would get nothing from such a venture. So they started applying rules and regulations and the funny part is no one questioned. They denied key playgrounds for ICL, they forced other cricket boards to ban players who sign up with ICL. This happened for only reason that Sharad Pawar is a minister in union govt as well as CEO of BCCI with major clout in ICC. But they are also winners in a way that they can rake in money auctioning players, auctioning franchisee and on advertisements, they can also sell the exclusive rights to any channel and get big time money. But imagine if all these unlawful practices are removed, they wouldnt get a cent. So thats how the world is, its a dog eat dog world.
Now comes the people who purchased franchisee from BBCI...the likes of shahrukh, priety etc. Anyways bollywood has lost its shine as evident from the fact that the movies are all sub-standard and they are using abusive dialogues, exposing etc to stay in the race. So it makes sense that some bollywood people have picked up stakes in this. So they are winner in a way. The players who have signed up for this one are also winners in a way that they are making extra money and having fun.
Next comes the advertisers for these matches, they are advertising or marketing their wares, what could be the better way to reach so many consumers if not this one? When your favourite players are playing, its natural that you sit up and watch, as u watch you are exposed to so many brands and their messages. So be it matches or serials or movies, the companies will advertise no matter what.
The sole losers are the people. First thing is they are having too much fun and doing too less work which means that the man hours of the country will go to hell, that means lower GDP....too much expenditure on electricity, food and shopping after watching all those advertisements. So am i wrong in this analysis?
ICL started this concept of taking advantage of 20-20 and subash chandra being a shrewd businessman is taking advantage of the popularity of this format of cricket, so three cheers for his group. He is the clear winner as he own the Zee network and in a way he may use this cricket as a filler for his channel's time slots, thus raking in big time moolah. He hired key members like kapil and Dean jones thus making sure that cricket is run by right people who have played cricket before. This way he is making extra revenue by owning the teams as well as fixing price on the advertisement ...be it on the ground or on the television. So each time ICL makes a news headline, the Zee's name is in news thats great publicity. He hired key players who are on the verge of retirement or who have retired. That way he can peg the price down as its his advantage, then these experienced players are also benefited that they make money at the fag end of their life. This one is also giving ranji players or others who couldnt make it to national team a chance to rub shoulders with stalwarts and have a wonderful after life. So Zee is winner all the way as it owns the team, it paid less signing amounts, managed to fill its time slot on Zee network and as well as rake in advertisement money on matches & on the player clothes.
Now comes in BCCI's IPL, they are big time losers as they tried every trick to keep ICL away as they would get nothing from such a venture. So they started applying rules and regulations and the funny part is no one questioned. They denied key playgrounds for ICL, they forced other cricket boards to ban players who sign up with ICL. This happened for only reason that Sharad Pawar is a minister in union govt as well as CEO of BCCI with major clout in ICC. But they are also winners in a way that they can rake in money auctioning players, auctioning franchisee and on advertisements, they can also sell the exclusive rights to any channel and get big time money. But imagine if all these unlawful practices are removed, they wouldnt get a cent. So thats how the world is, its a dog eat dog world.
Now comes the people who purchased franchisee from BBCI...the likes of shahrukh, priety etc. Anyways bollywood has lost its shine as evident from the fact that the movies are all sub-standard and they are using abusive dialogues, exposing etc to stay in the race. So it makes sense that some bollywood people have picked up stakes in this. So they are winner in a way. The players who have signed up for this one are also winners in a way that they are making extra money and having fun.
Next comes the advertisers for these matches, they are advertising or marketing their wares, what could be the better way to reach so many consumers if not this one? When your favourite players are playing, its natural that you sit up and watch, as u watch you are exposed to so many brands and their messages. So be it matches or serials or movies, the companies will advertise no matter what.
The sole losers are the people. First thing is they are having too much fun and doing too less work which means that the man hours of the country will go to hell, that means lower GDP....too much expenditure on electricity, food and shopping after watching all those advertisements. So am i wrong in this analysis?
Motorola + VideoCon = MotoCon?
Videocon the consumer electronic king in india is on the prowl to pounce on motorola's mobile-handset business. Dhoot run videocon is going a long way to get into another lucrative market where consumers in india dont mind splurging money on fancy hi-tech mobile handsets. If one sees the strategy of videocon, it all started with buying out obsolete technology in developed countries and started churning out affordable consumer electronics good and offering it to india's largest market segment - The Great Indian Middle class. Videocon's goods used to come cheap which meant if one is looking for the functioning aspect, the goods worked well but if and only if someone wanted to compromise on the quality. Slowly videocon started transforming its image from cheap borrowed technology to hi-tech one and it makes sense to go in for a kill when motorola is struggling in the handset business after apple brought out its slick model for rich and high end middle class in US, then nokia putting the punch on its face that motorola need to get back to its core electronic business as handset business doesnt have that much margin per set if you dont sell volumes. Now with videocon taking on this business, this would mean cheaper slick handsets affordable to middle class and low class as the mobile service is penetrating deep below. Mobile phones have moved towards consumer electronics as its no longer a gadget for techies.
Tuesday, April 1, 2008
Another mess - Culprit Humans
we have made enough mess as of now ... be it global warming, plastic menace, depleting non-renewal resources etc. There are a lot of man made problems and fewer man made marvelous technology. Lets start with gasoline, petroleum has been used and abused like anything before, each by-product of petroleum is utilized fully and the cost of this is global warming leading to unseasonal temperature changes, a threat to ocean resources and finally funding the middle east. Now there is a kind of alarm which is ringing and people are sitting up and thinking hard. It is mainly due to the fact that oil is a scarce commodity which translates to price gouging and results in increase in costs of anything and everything. So all these bunch of smart guys came up with ethanol, a hydrocarbon substitute which could be added in small quantities to gasoline to bring costs low. Does it bring costs low? i dont know but those ethanol pumps displays prices more or less equal to 100% gasoline. Now the major problem is ethanol produced from corn, all these farmers are sensing fortunes in growing corn and have an opportunity to become ethanol barons sooner or latter. Its a good thing that we are less dependent on petroleum as we grow renewable corn but the thing is as farmers grow more of corn than wheat or other things, there is a danger of compromising food stocks in favor of money obtained from corn based ethanol. This will be a grave problem unless government comes up and says that all ethanol could be produced from by-products of edible crops meaning you need to get the food out and the wastage after this must be the fodder for ethanol. So why cant people get into solar or human energy rather than on hydro carbons? Can they just invest in technology that can break bonds in plastics and convert them into hydrocarbons? why cant anyone think of technology to break down freely available water into hydrogen which can be a wonderful source of energy as its combustion with oxygen is water water and water. Pure water can become the solution to water scarcity.
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