A flamboyant premium airline carrier with pleasing interiors and experience. The inside decked with a TV even on domestic segment and served by young models...errr air hostess. I liked the experience where they offer you a sort of a small bottled lemonade initially and serve you good refreshments after take off and goodies on landing. The goodies in the form of a complimentary carry kit, a pen and some brochure. Well planned so that as the customers carry these around, they act as free advertising agents in starting subliminal perception in others. What i liked the most is a sort of interactive type TV which will help you kill your time. At the end of the journey you are given sort of a survey sheet to give your feedback. Now this isnt good enough as if kingfisher isnt offering any freebies for taking this survey.
I would propose a sort of system where user can interactively put in their answers to certain questions asked on their TV, when they respond to these questions then kingfisher must give them a sort of gift hamper like say Rs 25 or 50 which can be redeemed on their next flight. Here this way kingfisher is getting the data for their marketing research or for customer service evaluation. This is rather priceless as that extra 50 bucks you throw in can only be encashed on their next journey which means they are compelled to travel again on kingfisher. Now if kingfisher is smart enough, they can bring in ads of hotels and other products in-flight where they can rake in ad money to cover up for their ever increasing fuel costs. Interactive ads and local content access like IPL cricket videos is the way to make money by inserting ads for in-flight service.
Customer service is the way to get in the head count, customer service in the form of location access to passengers or finding best possible accommodation and other services to customers could be a way to go as many on the move would like someone taking care of their stuff as they think of better things. A travel on Kingfisher could mean opening up of low cost or discounted offerings at boarding and lodging with alliance partner. Airlines are one of the channels that could be used to fill up hotel rooms.
Last but not the least, the official kingfisher website is a pain as it takes close to 30 seconds to load its 100% content, its loaded with so much of images and flash content that its bringing down the brand equity. Its really a shame that this one would dilute the value of kingfisher in the eyes of internet savvy customers. Too bad ahh that it takes a little bit of money and lot of commonsense to run an internet click model. So if Mallya could read this one, may be he can implement this humble request and offer me a job :D
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