I have the Marketing exam tomorrow and i was going through the product life cycle and was wondering if humans are treated as objects? Just a primer.... A product life cycle begins in the introductory stage where its just released and various advertisements, ,promotions, smart distribution is performed to push the product onto its growth phase. After a while, the product moves towards its maturity stage and finally on decline where all sorts of support systems are gradually pulled out...eventually letting the product line or product model to die. Now carefully evaluate what happens to humans? I can see that it follow a typical classic theoretical theory behind product life cycle.
When one is born, there is so much planning and excitement and slowly you start to plan and prepare yourself to market to the school and to the society to accept you into its fold. You need to prove that you have a competitive advantage and move on with the life, then learn the tricks of trade and market yourself to find a job, to find a bride, to stay on "successful" path...as you reach the maturity level, panic buttons are pushed around to ensure that you dont get to rot in your decline phase. As the decline occurs you are retired off and left to be on the mercy of pension or at the mercy of your kids or dear ones. Now the kids evaluate you and if they think that you are a liability they dont hesitate to act as management in eliminating the product...eliminating as in packing you off to old age homes or abandoned.
What a shame that humans are visualized as products and commodities...now this puts an interesting question as to whether we are the resulting failures of our own smart strategies? I just dont understand as to why aging people become liabilities? why arent they given any attention, what happens to all their life experiences and their intelligence? is it all about money? For a moment i am scared of seeing my own fate in few years soon :D
When one is born, there is so much planning and excitement and slowly you start to plan and prepare yourself to market to the school and to the society to accept you into its fold. You need to prove that you have a competitive advantage and move on with the life, then learn the tricks of trade and market yourself to find a job, to find a bride, to stay on "successful" path...as you reach the maturity level, panic buttons are pushed around to ensure that you dont get to rot in your decline phase. As the decline occurs you are retired off and left to be on the mercy of pension or at the mercy of your kids or dear ones. Now the kids evaluate you and if they think that you are a liability they dont hesitate to act as management in eliminating the product...eliminating as in packing you off to old age homes or abandoned.
What a shame that humans are visualized as products and commodities...now this puts an interesting question as to whether we are the resulting failures of our own smart strategies? I just dont understand as to why aging people become liabilities? why arent they given any attention, what happens to all their life experiences and their intelligence? is it all about money? For a moment i am scared of seeing my own fate in few years soon :D
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