Monday, April 28, 2008

E-ticket

E-tickets are seen as convenience and is seen as a saver from the issuer viewpoint. But i see it as a pain , the airline company or the travel agency sends out a simple email that contains the e-ticket with details and this inexpensive way helps them squeeze on dollars and cents which is very much needed in this existing competitive domain. But look this by getting into the shoes of the consumer. Its a PAIN when you need to run around looking for a computer connected to the printer. Look at the cost involved ... cost of paper + cost of cartridge ink + cost of electricity + cost of time involved in being a computer literate. if you dont have access to a computer .. you may need to head out to kinkos and print it out. Now add the gasoline cost to it :D

But wont it be good if there is some sort of vending machine near the airport where you just go there and enter your PNR number and swipe your credit card and VoilĂ  .....you get a kind of strip generated with the details as in ATM machine. There will be a transaction cost of $2 per e-ticket which solves everything. Now it would be interesting to see if anyone from the airline or travel agency read this and implement this one...may be move one more step and hire me :D

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