Cricket has become a circus thanks to 20-20 and the audience have become monkeys watching too much of circus cricket. Lets do an analysis and see who gets what....
ICL started this concept of taking advantage of 20-20 and subash chandra being a shrewd businessman is taking advantage of the popularity of this format of cricket, so three cheers for his group. He is the clear winner as he own the Zee network and in a way he may use this cricket as a filler for his channel's time slots, thus raking in big time moolah. He hired key members like kapil and Dean jones thus making sure that cricket is run by right people who have played cricket before. This way he is making extra revenue by owning the teams as well as fixing price on the advertisement ...be it on the ground or on the television. So each time ICL makes a news headline, the Zee's name is in news thats great publicity. He hired key players who are on the verge of retirement or who have retired. That way he can peg the price down as its his advantage, then these experienced players are also benefited that they make money at the fag end of their life. This one is also giving ranji players or others who couldnt make it to national team a chance to rub shoulders with stalwarts and have a wonderful after life. So Zee is winner all the way as it owns the team, it paid less signing amounts, managed to fill its time slot on Zee network and as well as rake in advertisement money on matches & on the player clothes.
Now comes in BCCI's IPL, they are big time losers as they tried every trick to keep ICL away as they would get nothing from such a venture. So they started applying rules and regulations and the funny part is no one questioned. They denied key playgrounds for ICL, they forced other cricket boards to ban players who sign up with ICL. This happened for only reason that Sharad Pawar is a minister in union govt as well as CEO of BCCI with major clout in ICC. But they are also winners in a way that they can rake in money auctioning players, auctioning franchisee and on advertisements, they can also sell the exclusive rights to any channel and get big time money. But imagine if all these unlawful practices are removed, they wouldnt get a cent. So thats how the world is, its a dog eat dog world.
Now comes the people who purchased franchisee from BBCI...the likes of shahrukh, priety etc. Anyways bollywood has lost its shine as evident from the fact that the movies are all sub-standard and they are using abusive dialogues, exposing etc to stay in the race. So it makes sense that some bollywood people have picked up stakes in this. So they are winner in a way. The players who have signed up for this one are also winners in a way that they are making extra money and having fun.
Next comes the advertisers for these matches, they are advertising or marketing their wares, what could be the better way to reach so many consumers if not this one? When your favourite players are playing, its natural that you sit up and watch, as u watch you are exposed to so many brands and their messages. So be it matches or serials or movies, the companies will advertise no matter what.
The sole losers are the people. First thing is they are having too much fun and doing too less work which means that the man hours of the country will go to hell, that means lower GDP....too much expenditure on electricity, food and shopping after watching all those advertisements. So am i wrong in this analysis?
ICL started this concept of taking advantage of 20-20 and subash chandra being a shrewd businessman is taking advantage of the popularity of this format of cricket, so three cheers for his group. He is the clear winner as he own the Zee network and in a way he may use this cricket as a filler for his channel's time slots, thus raking in big time moolah. He hired key members like kapil and Dean jones thus making sure that cricket is run by right people who have played cricket before. This way he is making extra revenue by owning the teams as well as fixing price on the advertisement ...be it on the ground or on the television. So each time ICL makes a news headline, the Zee's name is in news thats great publicity. He hired key players who are on the verge of retirement or who have retired. That way he can peg the price down as its his advantage, then these experienced players are also benefited that they make money at the fag end of their life. This one is also giving ranji players or others who couldnt make it to national team a chance to rub shoulders with stalwarts and have a wonderful after life. So Zee is winner all the way as it owns the team, it paid less signing amounts, managed to fill its time slot on Zee network and as well as rake in advertisement money on matches & on the player clothes.
Now comes in BCCI's IPL, they are big time losers as they tried every trick to keep ICL away as they would get nothing from such a venture. So they started applying rules and regulations and the funny part is no one questioned. They denied key playgrounds for ICL, they forced other cricket boards to ban players who sign up with ICL. This happened for only reason that Sharad Pawar is a minister in union govt as well as CEO of BCCI with major clout in ICC. But they are also winners in a way that they can rake in money auctioning players, auctioning franchisee and on advertisements, they can also sell the exclusive rights to any channel and get big time money. But imagine if all these unlawful practices are removed, they wouldnt get a cent. So thats how the world is, its a dog eat dog world.
Now comes the people who purchased franchisee from BBCI...the likes of shahrukh, priety etc. Anyways bollywood has lost its shine as evident from the fact that the movies are all sub-standard and they are using abusive dialogues, exposing etc to stay in the race. So it makes sense that some bollywood people have picked up stakes in this. So they are winner in a way. The players who have signed up for this one are also winners in a way that they are making extra money and having fun.
Next comes the advertisers for these matches, they are advertising or marketing their wares, what could be the better way to reach so many consumers if not this one? When your favourite players are playing, its natural that you sit up and watch, as u watch you are exposed to so many brands and their messages. So be it matches or serials or movies, the companies will advertise no matter what.
The sole losers are the people. First thing is they are having too much fun and doing too less work which means that the man hours of the country will go to hell, that means lower GDP....too much expenditure on electricity, food and shopping after watching all those advertisements. So am i wrong in this analysis?
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