Videocon the consumer electronic king in india is on the prowl to pounce on motorola's mobile-handset business. Dhoot run videocon is going a long way to get into another lucrative market where consumers in india dont mind splurging money on fancy hi-tech mobile handsets. If one sees the strategy of videocon, it all started with buying out obsolete technology in developed countries and started churning out affordable consumer electronics good and offering it to india's largest market segment - The Great Indian Middle class. Videocon's goods used to come cheap which meant if one is looking for the functioning aspect, the goods worked well but if and only if someone wanted to compromise on the quality. Slowly videocon started transforming its image from cheap borrowed technology to hi-tech one and it makes sense to go in for a kill when motorola is struggling in the handset business after apple brought out its slick model for rich and high end middle class in US, then nokia putting the punch on its face that motorola need to get back to its core electronic business as handset business doesnt have that much margin per set if you dont sell volumes. Now with videocon taking on this business, this would mean cheaper slick handsets affordable to middle class and low class as the mobile service is penetrating deep below. Mobile phones have moved towards consumer electronics as its no longer a gadget for techies.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment