There has been mushrooming of animation companies in india after some of them got big projects from the US. Some had luck in minting money like sahara tried its hand in hanuman and return of hanuman, greengold making it big with krishna series and now venturing into bheem and other cartoon. Krishna got a slot on CartoonNetwork and was an instant hit. But somehow these people arent as business oriented as US companies which creates a brand out of the cartoon. Just visit ToysRus and you can see so many toys based on these cartoon themes...be it raichu or pokemon or starwars or spongebob. Many of movies are spin out as money making games, its high time these animation studios start building their own line of cartoons and project it to the west. Instead of guns and violence, some can put in hanuman and say that this cartoon beats the raakshas thus moving the kids away from reality. What happens when you play Grand Theft et al is that things are so close to reality that one gets tendency to get violent and even grab a gun to release your anger. But with cartoons like Krishna or hanuman, there may not be tendency to get violent as these raakshas wont have even the closest similarity to humans :D . I had written to greengold to venture in this but no reply ... they seem to be like any other company. Sometimes you need to listen to the market and end users as to what they need. so a good relations is needed to get the inner vibes of the market. If only i had that kind of money ... i could have done the impossible. But again I still have time to strike it rich
Friday, March 21, 2008
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Animation industry is now booming with success. Thanks to younger audiences who truly enjoy and support this kind of movie.
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