Friday, March 14, 2008

Animations in India

Founded in 2001 and fast forward to 2008 equals recognition and rapid growth. I still remember those boring cartoon on doordashan....especially those indian made ones, even sometimes the russian imported ones seemed better. I would always look out for disney cartoon on sundat mornings, but the villain always was Karnataka Electricity Board. They are the worst run corporation I have ever come across with rampant load shedding especially on sunday mornings. Anyways its 2008 now, 32 years have passed by without any change in the attitude of Electricity supply board but a lot has changed in the animation industry. A decade ago, Pentamedia of pentafour fame used be in the limelight but now i think greengold is leading the way along with Silver Line. Silver line is famous for its hanuman range backed by sahara one group. Hanuman is a decent one with the first one related to the actual story and after building the brand image, Hanuman returns had an innovative story line with good adaptation. But green gold is offering various cartoons and the most important being the ability to capture a timeslot on Cartoon Network which has the largest kid following. The winning quality with greengold is the depiction of expressions on Krishna's face. It looks realistic and has a great potential if they could iconify or copyright those faces and spin off into a sort of toys and dolls offerings. The merchandise value for such things runs high and wonder why greengold isnt thinking of those. Another biggest market is the games market with huge potential to rapidly expand. Sometimes i feel why indians not as shrewd as the americans. Disney has built a hugggggeee fortune in mickey, donald et al characters and its high time these animation people get the games out and flood the indian and overseas market. For $100 a pop, there would be no need to go for an IPO. Second strategy used by greengold is opening up training classes, this will help increase interests of people and show the way for better and better quality cartoons. But no one has come close to pixar yet, but its time that indian ones will go for the kill sooner or later, there is a huge talent base in india but lack of knowledge or fear of not being an engg or doctor is the only factor that is blocking the careers of 1000s of people in the field of animation. I hope greengold thinks of ways to start a sort of cult following for krishna et al cartoons.

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