Wednesday, March 12, 2008

Jamba ai-ka-ramba

Jamba sells blended fresh-fruit beverages with nutrient-packed power boosts. They talk of no tolerance towards man made processed ingredients like corn syrup or trans fat .... Yummy Yummy!! Now they are jumping into breakfast segment by offering all-natural baked goods, granola and yogurt blends in addition to its cornerstone juices and smoothies and prodding Americans to be & stay healthy by enjoy the much needed skipped breakfast. Now a days many companies are jumping into this bandwagon but some like starbucks is jumping out. One way to send the message across is eat healthy, stay healthy and keep the doctors away. But one worry is that they are entering in when there are talks of recession and pink-slip season setting in. If jamba gets into the gym business or use gyms as their distribution center then its a good strategy to pull away from the rest. They could start with the message of be healthy by eating healthy and staying fit and healthy. This sort of message is good as is evident from the fact that the volume of sales of cereals and granola or health bars. So if jamba's people read this post, they must get some idea :D
The shameless message i could send is "Please Hire Me!!"

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