ICL + IPL + Cricket = Circus

The circus is back in town in a new form....20/20 the shortest form of the game. The hype is so much that it has brought in bollywood, BCCI, Zee together and has made the players too costly. One thing what we dont know is whether these tamasha matches are more or less like scripted soap opera? The players are given hefty salaries to play their part and keep the crowd enthralled? is the betting cartel opening up new ways to make money? Are they trying to glorify cricket akin to WWF by scripting this act? No one knows for sure and i doubt if people will lap it up like they religiously follow football and NFL. One reason why the business model works here is that they work harder and party harder, they take out an excuse to enjoy the game. But in India are the new generation so stressed up and working harder that they will use cricket as a way to relax and get together? Its been too much cricket and if one starts crossing out the days which have a cricket schedule, i doubt if there are any days left which arent marked. So how long will this circus last? I vaguely remember that much of the hype was put into hockey and i think Vijay Mallya was promoting this as well as football with "FC" suffix teams...but both flopped. The logic behind this 20/20 circus is because india is flooded with cricket religion? Even the quote says "having too much of immoral nectar gets transformed to poison". I learnt from the marketing course that you cannot create a need, you can just create a product or service to satisfy this need. So is cricket watching a need for viewers? I dont know what logic is behind pouring in this much millions into something that may not yield billions as revenue. As they say "Only Time can tell the tale" and i will wait for that day when i get proved wrong and the cartels win taking advantage of morons :D ... but they are using bollywood nymphs and scantily clothed imported and desi dancers as cheer leaders. a cheap shot eh?