Starbucks scared of its competitors who are jumping into its space and eating its market share? Everywhere this news is pasted
"Starbucks Corp. retaught baristas how to make espresso shots, steam milk and hand drinks to customers while it shut down nearly 7,100 stores in the U.S. on Tuesday evening.
The Seattle coffee giant said that, starting Wednesday morning, it is promising customers that their drink should be made perfect every time. If not, the company is urging customers to let the barista know and they will remake it correctly."
It also goes on to say that its competitors are throwing up their coffee for either free or for 99 cents for small latte. I dont know but i may be wrong here, thing is I see this as a publicity stunt by getting the news across on all papers and get those customers back on wed morning. These customers may be curious to see whether starbucks is into what it really said. Now think of it in another way, if i were its CEO then i would have taken on 99 cents coffee providers in this way..... The game plan is very very simple. Starbucks can still offer their coffee for same price if customers spend their day at their place by sitting down and enjoying their coffee, if they want low priced coffee then install a coffee machine with right ingredients and let the customers vend it for themselves for 99 cents. So by their unique coffee taste, they can stand out of all those other coffee providers......Do i make sense?
"Starbucks Corp. retaught baristas how to make espresso shots, steam milk and hand drinks to customers while it shut down nearly 7,100 stores in the U.S. on Tuesday evening.
The Seattle coffee giant said that, starting Wednesday morning, it is promising customers that their drink should be made perfect every time. If not, the company is urging customers to let the barista know and they will remake it correctly."
It also goes on to say that its competitors are throwing up their coffee for either free or for 99 cents for small latte. I dont know but i may be wrong here, thing is I see this as a publicity stunt by getting the news across on all papers and get those customers back on wed morning. These customers may be curious to see whether starbucks is into what it really said. Now think of it in another way, if i were its CEO then i would have taken on 99 cents coffee providers in this way..... The game plan is very very simple. Starbucks can still offer their coffee for same price if customers spend their day at their place by sitting down and enjoying their coffee, if they want low priced coffee then install a coffee machine with right ingredients and let the customers vend it for themselves for 99 cents. So by their unique coffee taste, they can stand out of all those other coffee providers......Do i make sense?
No comments:
Post a Comment