Marketing Genius

There are some who learn marketing by enrolling into some programs at the universities but there are some who are born marketers. One such case is Baba Ramdev, i have been closely following his marketing blitzkrieg and he is a genius. Until 2006, I had no idea who ramdev was and what he was upto. Then there appeared in 2006, a news article.....

In January 2006, the Brinda Karat accused the Divya Yog Mandir Trust Pharmacy, owned by Ramdev, of using human and animal bones in their medicines. She based her accusations on a report produced an Indian health ministry laboratory. She also claimed that a sample of the medicine (Kuliya Bhasm and Yauvanamrit Bati, purchased from Brahmakalp Chikitsalay, which is the Trust's hospital at Haridwar was tested at government labs which later confirmed the presence of animal materials in the sample. She exhibited the prescription and cash receipt obtained from the medicine counter in support of her claim.

Four samples sent to the government-recognized research center (Shriram Institute of Industrial Research, Delhi) were reported as indicating that the medicines contained no objectionable ingredients and were purely herbal. Swami Ramdev was subsequently cleared of these charges. Interestingly, subsequent to these allegations - sales of the Trust's ayurvedic medicines have soared.

This was enough to get him popular on newspapers and became a popular figure on Television news channels. Then he visited US and got into yogas and was trying to get the market for his ayurvedic products. Now after he got what he wanted, he is now wooing celebrities like shipa shetty, nisha kotari and others to be the face for pushing forth his yoga programs. Yoga is a great market to be in and a good source to milk money from neo rich. Some use yoga as a new status symbol and is good enough to make few rich friends. So I proclaim Baba ramdev as a marketing genius :D